Thoughts on engineering, product, and building things
July 6, 2026· 3 min
How we gave a 20-year Nicoya Peninsula builder a fast, bilingual website that matches their reputation, and quietly made it ready for the AI assistants now searching on customers' behalf.
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June 8, 2026· 6 min
While AI tools can generate code and content at an unprecedented scale, the real value of development has shifted to the things that cannot be copied: understanding client needs, positioning, and strategy.
Read More →February 8, 2026· 11 min
A write-up of what we did to get here: design language, tooling, and the decisions that shape how we build. No fluff, just the approach, the obstacles, and how we got past them.
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October 20, 2025· 10 min
My journey learning Shopify development by building a custom theme from scratch instead of using embedded widgets, and what I discovered about handling complex Printful variants, bilingual content, and brand consistency.
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October 20, 2025· 6 min
A straightforward look at building LvlUp Handyman's website—distinct visual identity, interactive service search, and why intentional design choices help businesses stand out in crowded markets.
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October 18, 2025· 9 min
How we achieved 99/100/100/100 Lighthouse scores (Performance, Accessibility, Best Practices, SEO) while building a bilingual, dark-mode-enabled book launch site with Astro.js. No compromises on user experience.
Read More →October 11, 2025· 9 min
The Chorotega Hotel needed their website in Spanish. I could have used a plugin and been done in an afternoon. Here's why I didn't, and what that decision means for their business.
Read More →October 2, 2025· 5 min
A personal walkthrough of the tech stack, design choices, and development process behind the new Vector website, built with Astro, React, Tailwind, and a whole lot of care.
Read More →October 2, 2025· 4 min
A reflection on the rise of AI in development, the rush for efficiency, and the importance of maintaining standards, deep understanding, and personal growth in a rapidly changing industry.
Read More →September 6, 2024· 5 min
Personal reflections and hard-earned lessons from a year of intensive coding, hitting #1 on Costa Rica's Wakatime leaderboard, and what really matters beyond the metrics.
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